An Ode to HEB

So I heard a rumor that my favorite grocery chain is looking at joining the North Texas market. In response, I let them know how I really feel about them:

I just wanted to tell you what a great shopping experience that you provide and how sad I was when I came to North Texas for college and how I miss HEB. Every time that I walk into an HEB when I am at home (my hometown HEB is the Clear Lake store) I am always greeted with friendly smiles and a pleasant shopping experience. I also enjoy the quality of goods that I find there and excellent prices. When I go home for a visit, there are a few things that I stock up on to hold me out until my next visit; HEB Contact Solution and HEB Root Beer and Dr. B. I have been to the Central Market in Plano and was disappointed when I did not find these items, but was not too shocked because I understand that these items do not "fit" the Central Market scheme. I just want to let you know that I think that the HEB brand can work here in North Texas. Walmart is #1 in this market, but with the type of products, service and prices, you can sure give the nasty Wallyworld a run for their money. I have heard a rumor that ya'll may be interested in starting in small towns in this area, and if that is true, I will be really excited. I was on an HEB high for 30 minutes after I heard of the rumor. I am not kidding, I have references if you need to check. I am just asking that you please enter our market and bring me a little taste of home, the taste of HEB Rootbeer and Dr. B, the taste of a pleasant shopping experience and the taste of an awesome company that I am proud to be a customer of.

Here is what HEB had to say in response:

Dear Mr. Mayfield:

Hello and thank you for contacting us at our H-E-B Web Site. We always appreciate hearing from our Friends and Customers.

Thank you for requesting a store in North Texas. We will share your suggestion and comments with our Real Estate Department for their information and consideration. We are continually evaluating where to build new stores and where to expand. Unfortunately, we can't give you an exact answer as to when something might be done in this area. Thank you for your feedback.

H-E-B is proud to serve you as our Customer and we will look forward to all future opportunities we may have to serve you. We genuinely value your comments and your business. As we strive to deliver superior Customer Service, we encourage you to continue letting us know how we can serve you better.

Sincerely,

Cathy

Customer Relations Specialist

H-E-B Grocery Company

She was quite vague, which is standard for any company, but there is still hope! Next step will be a petition drive. I know that the South Texans for an HEB in Denton group on Facebook will be a good base to start with. Let's start the fight. The fight for our right to an HEB. Our motto will be "Give me HEB or give me death!"