Last night I studied all there is to know about advertising. We had to read a chapter in the book and then answer some questions that went along with the book and also involved me checking out some ad agencies and choosing one that I would prefer to use to advertise my imaginary product. One company that I looked at was Fallon. I chose them to do my ad. They have produced many of the ads that we have seen on TV, specifically the Citi card commercials where you have the victim of credit card theft and there is a voice over of the criminal talking about what they are going to buy with the credit card. It is one of my favorites.
I also learned that advertising is a billion dollar industry. I read that and was shocked. I guess that we just don't think about how much money it is to purchase time on the air waves.
So far I am enjoying the class. It is what I have been reading about in my spare time, so it is worth it. How I am going to use this credit, I am not sure, but it can just support my habit for off the wall knowledge.
Before I started homework, I finished up a series that I borrowed from the UNT Media Library. It is a BBC show called "The Robinsons". It stars Martin Freeman (Tim from BBC's The Office). It is about the youngest son (Freeman) in a family of 3 who is struggling to find out what his purpose in life is. His family is highly dysfunctional and it is a really good show. It only lasted for 6 episodes, so there is not much to it, but by British standards, it had a full run. Lately, I have been watching all that Martin Freeman has performed in. On Sunday, I watched "The Good Night" where Martin Freeman played someone similar to his character in "The Robinsons". For some reason, these roles are really intriguing to me right now.
On tap for tonight, Public Relations!
P.S. I feel about how he looks right now.... :)