Monday, September 18, 2006

Desperate times call for desperate measures...

After years of declining sales in the American market, auto makers GM and Ford are possibly discussing a merger of the two companies. Lately, they have had to issue pink slips to many employees because they are not making any money domestically. Their main flaw is that they are still trying to push gas-guzzling vehicles onto the consumer and consumers do not desire these types of vehicles due to the current issues with gas prices. Also, dependability and consumer confidence in the product does not help the situation. Everybody knows the old addage that Ford is an acronym that stands for Found On Road Dead. Unfortunately, Asian auto makers know how to make a good, dependent vehicle that are fuel efficient. The American automakers need to take this idea and run with it. They have made some improvements in the last few years, but they are not good enough. They also need to start developing alternative fuel vehicles because there will be a day where oil will be non-existant.

Story source: Houston Chronicle, Sept. 18, 2006

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